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WF. Hello Joey, how are you doing?
JL: Doing my best to
stay busy with work while making sure to have time with my kids.
WF: What is pro
wrestling for you and how would you explain your profession to someone, who has
never heard about it?
JL: For me it's simply
a fun way to make a living and see the world. I guess I'd describe it as (in a
perfect world) a thoughtful, dramatic stunt show... with the occasional hot
chick! lol
WF: You are from
Canada. Did you watch Stampede Wrestling as a kid or later?
JL: I did watch
Stampede Wrestling on TSN (The Sports Network) as much as I could. I`m from
Toronto so there was NO WAY I could go live since Calgary is about a 4 or 5 hour
flight from Toronto. But I enjoyed the product and got to know and become
friends with many of the talents I used to admire on that show.
WF: Can you tell our readers more about your first
steps into the wrestling business and your trainer?
JL: I had 10 years of Karate and Kung Fu training (4
black belts) which was cool, but as I told my friend Keiths mom when she came to
see us training one day, I didn`t see a real future being able to beat up
everyone in the unemployment line! So since my dad used to take me to see local
wrestling in Scarborough (the district in Toronto where I grew up) and then to
WWF shows at Maple Leaf Gardens, I felt like I could follow through with a
career that was physically demanding, performance based and
FUN.
I looked around and found Sully`s Gym in downtown Toronto
where Ron Hutchison and Sweet Daddy Siki had pro wrestling classes on weekends
and got myself involved.
I try to keep up with them to this day and get more of a
chance to woth Ron as he`s easily found on FaceBook and is just genuinely one of
the best people I know. Siki was wonderful to me too and I`m grateful to both of
them for taking the extra time and kindness to ensure I knew what I was doing
before I got out in to the ACTUAL business to perform.
I live in Germany now as a direct result of wrestling
here. If I hadn`t been shown the correct ways to do things, my whole life would
be different and probably much worse.
I wouldn`t have met my wife.
I wouldn`t be a father to my twin sons.
I wouldn`t have had a TV show in the UK
I wouldn`t have had the experience of having a contract
with WWF.
I wouldn`t have had the misfortune of a contract with TNA
(but got to be friends with some great people and great talents
there)
The list goes on and on but the catylist for the whole
thing is the kindness, generousity, caring and genuine good intentions Ron
Hutchison and Sweet Daddy Siki showed and gave me and I`m forever in their
debt.
WF: Do you remember your first match and what was it like
to wrestle in front of an audience for the first time?
JL: My first match was against Johnny Destiny (a great
friend named Keith Assune who is now an actor of GREAT talent) and it was his
first match too. It was for an Indian festival and booked by legendary wrestler
Tiger Jeet Singh (who has shown me such generousity as well and got me my first
few gigs in Japan. I owe him and his family as well) and had something like
10,000 Indians in attendence.
It was outdoors and due to weather, Tiger went on early
to beat the rain... so Keith and I got the Main Event!! (honestly, Tiger was
EASILY the main event but we got the final match of the day so I`ll "big myself"
and brag about my debut being the main event! lol)
I was the babyface
and I was TERRIBLE at it. My wrestling was sound and the match was solid, but I
had NO IDEA of how to involve an audience at that time. I still have it on tape
somewhere and every now and again I break it out for a good laugh at
myself.
WF: Joey, you've been wrestling since 1992. In
your early days were in a tag team called Sex
And Violence with Sexton
Hardcastle, who later became Edge. How did you came together and would you share
some memories with us?
JL: I had been wrestling away from the gym for about a
year but still training on the weekends when Adam (Edge) joined the gym. He
picked things up fairly quick and since he and I were the tall guys at the
gym, Ron and Siki felt it would be a good match. So, for the first while of
Adams career, he worked me most of the time.
We became friends and he had a real itch to be a
heel (same as me, for the first few years I HATED being asked to be a babyface,
though now I really enjoy it) so I came up with the idea of a team called "Sex
& Violence".
The real gag is that Pro Wrestling Illustrated really
liked us as a team and wanted to do a feature on us being a big "up and coming"
deal but had an issue with the "S&V" name as it was "too suggestive" for the
business!!
Clearly, ECW wasn`t a factor in the business at this
point! lol
Anyways, we eventually got our article and got working
fairly regularly around Ontario and Michigan with regular tours of the Indian
reservations in Mannitoba. But it wasn't until we did our big "anti American-pro
Canadian" angle as Thug Life that we really started hitting our stride in
getting VICIOUS heel heat during shows.
I would do the mic
work to set the tone and then we'd pull some stunt like beating up Santa Clause
in the audience during December or burning the American flag in the ring to
really rile the crowd up.
I now get messages
from fans from that era telling me how much they miss that and when am I coming
back? All very flattering to know my efforts, no matter how mean spirited at the
time were and are appreciated.
WF: In 1997 you were in a stable called Thug Life. Can
you please tell us more about this group and its
members?
JL: Thug Life was Joe E Legend, Sexton Hardcastle (Edge),
Christian Cage (Christian), Rhino Richards (Rhyno) and one other floating
member. Kind of like what the 4 Horsemen used to do with Ole Anderson, then
Luger, then Windham, etc.

It was just a group of guys who always had a good laugh
together and were young and enjoyed the prospect of trying to steal the show
every night by giving 100%.
Our belief was that if we could upstage you, then you
didn't belong above us on the card. The patriotic angle helped get the ball
rolling, but it was passion and workrate that kept getting us
booked.
WF: When did you come to Germany for the first time and
what did you think about the CWA, the promotion you worked for in these days?
JL: I first came to Germany for the CWA Hannover
tournament of 1998. I was a replacement for Marshal Duke (Duke the Dumpster
Drose) who was apparently quite popular at the time. But something to do with a
legal matter in Florida left him in the States to deal with it and Rhyno put me
in for it.
I LOVED it and wish it was still running and thriving.
Otto always treated me well and I got to hook up with a lot of great guys and
great talents for some great times and great matches. I still see a few of them
to this day. Had dinner with Tony StClair and his wife Christiana about 2 weeks
ago and he's still the same great guy he was when I met him
then.
WF: Who brought you to the CWA and what did you know
about the promotion before you went
there?
JL: See above.
WF: You live in Gabsen near Hannover with your
beautiful wife Svenia and your two sons. How have you found each
ans can you spend enough time with your kids? I mean you have to travel a lot as
a pro wrestler, right?
JL: Bookings kind of come and go in waves, so you ride
them out. I'll take as many as are on offer for as long as they are, but then it
will die down a little (especially in December and January) so I get more time
at home. I NEVER have "enough" time with my kids as they are my sunrise and
sunset, but I probably get more time with them than a lot of
dads.
I do travel quite a bit, so my boys are getting a
geography lesson every time I hit the airport. The know about Liverpool, London,
Tokyo, Toronto, everywhere I go, theyèll get a bit of a crash
course.
WF: Why did you decide
to live in Germany?
JL: Married a
German.
Also, it's nice and
centrally located in Europe so I have a wide variety of places to work without a
ton of travel. It also helps that each culture has it's ups and downs. If
wrestlings popularity wains a little bit in the UK, I can go to France where
it's HUGE at the moment. If that slows down, Belgium has a thriving business at
the moment. I always find where the work is popular, be a reasonable airfare
away for a promoter to hire me and still maintain a stable homelife for my kids
by not having to uproot them and change locals to chase the business.
WF: You told me once, that you wrestled in nudist camp
and in a church. Can you tell our readers more abut those and other strange
places?
JL:Yeah. A nudist camp in Ontario. (No, I wasn't
wrestling naked!!) A Church in Wales. (No, not during mass!!) On top of a 70
foot platform in an arena in Moscow. (No, I wasn't drunk) A street show in the
red light district of Hannover where we changed clothes in one of the hookers
rooms. (No, she didn't sit in the room with us) In a high end brothel in either
Hamburg or Koln. (No, no freebies... not even a coupon!!
lol)
Every time I think I've hit a rock bottom in places to
work, someone finds a newer basement!
WF: Joe, you worked all over the globe, even in the WWE as
Just Joe. Who created that gimmick and what do you think your time with the
WWE?
JL: The original gimmick I wanted to do was a cult
leader, but Vince thought it went in too much of a religeous way.
(Corporate Ministry, Reverend Devon, Mordecai, Brother
Love, Vince wrestling GOD!! WHAT?) So as I said I didn't want to say I WAS God,
but rather just delivering his will (but clearly being a villain manipulating
people to my own agenda) and being a snake in the grass. He took this, and liked
the idea of calling me "The Messenger".
I hated it but figured I was too new to the company to
beak off.
Anyways, I was given a mentally challenged, talent vaccum
named Jamie as a writer who turned it in to the disaster it became. I tried to
get things working in a positive light but he wouldn't listen and it fell
apart.
Funny thing is that this geek ended up being fired for
incompitence after I was let go. Shame it took that long, but he got what he
deserved.
WF: In 2003 you worked for TNA. I liked your run over
there, but as far as I can remember, there was a problem with the Founder of TNA
Wrestling Jeff Jarrett. Can you please refresh my memory and tell us what
happened between you guys?
JL: Really? Been over it a bunch, so if it's OK with you,
I'll keep it brief.
Was working steady in Europe and got on board with a BIG
tour for a group called WWA around England, Ireland Switzerland and a PPV in
Scotland. Had great matches every night with Mike Sanders and met Jeff Jarrett.
He asked if I would be interested in coming to TNA. I said I would be, but after
the WWF debacle, would he make it worth my while?
He promised up and down that we'd show Vince where he
screwed up with me and I guess I just really wanted to hear that, so I was
sold.
There were some delays so I went for a run for a few
months in Puerto Rico before doing another WWA tour of Australia and a PPV in
New Zealand.
Jeff was in for that as well and even had me inolved in
the finish to his main event match as he wanted "a talent he could trust to do
the work needed".
In other words, he buttered me up.
Anyways, moved back to Canada (Windsor, right across from
Detroit) and started up with TNA.
All went well for the
1st while except the pay was SIGNIFICANTLY less than originally quoted to me. I
was told this was the flat 6 match deal as they had to be sure I'd fit in before
I got a longer term, higher paying deal.
I had a friend in the
office who confirmed this so I signed on with the (false) promise of the TNA
office aquiring me extra bookings on the indys to make up for the lack of
guarantee.
I did fairly well and
then Dutch Mantell came on board (he was head booker in Puerto Rico, so I was
hoping I had a friendly face in the booking department) and I found out from
Vince Russo that Dutch had been "kinda sour" on me. I asked him about it and
asked what I could do to help out and be more of a factor on the
show.
I was told I was an
assett and they had a big deal in store for me.
What I got was "Red
Shirt Security" which was a vehicle for me to do all of the bumping and jobs for
a team so they could build up my partner and give him a better grasp of
psychology. In truth, I really like Kevin Northcutt and hold NOTHING against him
for any of it. But we were given a stupid run of losing almost every week and
then somehow won the tag titles.
So they (and
ultimately WE) meant nothing.
We lost them the
following week when AJ Styles... ALONE... pinned Kevin in a 2 on one match and
then had to vacate as he didn't have a partner to defend with.
We weredragged around
for a few more weeks until I was given a guitar shot by Jarrett and was told I'd
get a nice babyface turn and a run on Jarrett.
Then the geniuses set
me hom and didn't bring me back in, even though the contract we were on still
had several matches left on it.
I called. I wrote
E-mails. I wrote formal letters. As my bank account got hit week after week
I tried to get an answer from them about why this was happening and whether or
not I was done.
If I walked away, they
had it in the contract that they could call me up a day before the PPV and I had
to come or it would void my entire contract and I'd lose out on the money they
still owed me.
So I couldn't leave
and I wasn't working when I stayed.
So I ran out the
duration of the contract and made sure they gave me every cent they owed me,
then I threw out some fairly strong threats to Jeff and Dutch (had to wait until
they paid me or a threat might void the contract) who were to cowardly to just
be straight with me.
Over the phone from a
different city.
That's when I moved
back to Europe and started over.
Again.
Huh. Guess I didn't
keep it short after all! lol
WF: Joe, you're a very respected trainer of talents like
Absolute Andy, Alex Shelley, Alpha Female and many more. What does it mean to
you to train talents in the art of pro wrestling?
JL: With wrestling as with life, I really just want to
make things better than they were when I got there. I want people who I meet and
spend time with to feel better than they did before they met me and I want to
take the business which has taken a real hit in the past few years by opening
it's doors so easily to everyone... with or without proper training... to
represent themselves as "Professionals".
I see SO many mistakes that I believe are crucial at
making a match better and the business better and they aren't corrected by the
"vets" because they risk losing their spot to a younger talent.
Or I see these "vets" (usually a drunk who degrades the
business with his presence and "bigs himself up" on line to the point that
people start to believe him and his crap) teaching things incorrectly
because:
a) it protects their spot
b) they simply don't
know how to do it correctly
c) they are marks for
themselves and refuse to answer questions of students and instead, scream that
the kids don't show proper respect to the vets when they ask a
question.
In truth, I believe if
you can't answer "why" to ANY question someone asks you about a move, technique
or psychological aspect of what you're showing them, then you shouldn't be
showing them ANYTHING.
I see too many kids
who really want to try and make a go at this game short changed from the start
by selfish jerks who are so caught up in their own self importance (they work a
handfull of matches in a year, usually off of a favor from a friend getting them
booked and continually drop their asking price to undercut ACTUAL pro's who make
a living at this, buy their own flights, pay their own hotels and in general,
lower the bar for everyone who has actually done their best to build this
business up) that they handicap the future of the business to maintain a weak
grasp on the present... of which by and large they are not a true
factor.
It's this that is my
prime motivation in helping the newer crop of students out.
WF: Lets talk about GSW. You know the old and the new GSW
and you were a part of their new internet show GSW Courage. What do you think
about the new concept of Ingo Vollenberg and his team?
JL: I don't want to bury Ingo as I really like him and
it's HIS company, so he should run it the way HE sees fit. But being a control
freak like I am, I can honestly say that I would run things VERY differently.
Maybe I'd be wrong, but I have a different view of how to book things. Still, I
wish him a lot of success.
WF: You wrestled for
many promotions in Germany and Austria. Do you think there is any promotion,
that has potential to grow?
JL: I think any
promotion has the potential to grow, it's just a matter of finding out what your
audience wants and giving it to them. You can't fully trust the message boards
online as a STUNNING majority of these messages are the actual wrestler under
several names, his girlfriend, his brother, his best mates, his family members
all doing favors to get him noticed.
These will be people
getting free tickets from the wrestler and thus, not who you are selling tickets
to.
You need to either go
to shows and listen to the crowd reaction before hiring someone, or if you have
the funds and time, listen to your own audience and see what makes them
buzz.
Give people what they
want... don't TELL them what they want and chances are they'll feel a certain
loyalty to you.
WF: Thanks for your
time Joe. we'll see you
ringside...
JL: Hope to see you
there. Check out my columns on the SLAM wrestling website!
All the best
and God Bless.
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